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The Value of Relationship Marketing
Check out this 8-minute video featuring Kody Bateman, the Founder & CEO of SendOutCards as he explains how to go about developing long-term business relationships and generating referrals.
The Value of Relationship Marketing
by Phil Barnhart
Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises and stay in constant contact with them.
The buzzword these days is "relationship" marketing. Just what is it? And why is it important? Relationship marketing is so much more than "networking. It's gathering support of your friends, peers, and business contacts. It's developing strong, lasting, unique relationships with your most valuable asset, your customer. It's what keeps people "coming back for more". It's an excellent way to shorten the traditional routes of building trust, create opportunities, increase valuable contacts, to achieve success and excel in business.
Every opportunity you have to meet new people is an opportunity to grow your business! If you are willing to invest your time, networking is a process, and the payoffs are almost immeasurable. It's not realistic to expect instant success. It takes time. You can plan your networking opportunities to shorten the time it takes to build those relationships.
Every marketer knows that businesses are a lot more effective and deliver much better returns on investment when customers form long-term - hence profitable - relationships with the company's brand. But few know what drives and motivates customers to do that.
Sound relationships are more than business transactions, they are personal and emotional and have complex drivers that have to be understood before they can be used to nurture a long-term relationship.
If we're honest, many decisions are based on gut feel. But what are customers seeking from the relationships they have with businesses? What do businesses think customers want? And what do businesses deliver?
The first thing a consumer buys from a company is the brand value and its promise.
Why do some companies sell better, faster and more successfully than others? How do some firms show consistent sales gains every quarter? Can we cost effectively support our clients and deliver increasing levels of satisfaction? How do we remain strategically aligned with our top customers? How can we capitalize on existing client relationships?” We hear these questions everyday. Executives and sales managers everywhere are demanding better visibility, control and focus from their organizations. We recognize that creating appropriate sales and relationship processes, keeping organizations efficient and deploying enabling technology are complex challenges. Utilizing our greeting cards on-demand and contact management solutions allows you to strengthen client relationships in a high-tech, high-touch manner. It saves you time and money and at the same time keeps your relationships strong and growing all of the time.
Take time to look over the pages on this site. Perhaps you'll find something that you can use to grow your business.
Get my FREE "Networking Tips Newsletter" by sending an e-mail to tythecardguy@getresponse.com. Also, my phone number is (877) 572-3436.
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