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Pro-Sharp Australia
Company Profile
Pro Sharp Australia is a Gold Coast based sharpening business providing precision knife and blade sharpening services to the commercial, domestic and industrial market. The company uses and endeavors to promote the use of Sharpenset Whetstone machinery, with our focus being to provide a reputable and well-known service for everyone. Our machinery, customer relations and our fresh approach to the sharpening service ensure this. Agency sales starting with the Gold Coast and surrounds is the market area of interest to further promote Pro Sharp and Sharpenset as the cornerstone of sharpening services. Pro Sharp Australia has exclusive sole-agency rights for Sharpenset machinery. The quality attained through our superior machinery will be hard to match for any future competition.
Company Vision
Pro Sharp Australia aims at becoming the premiere provider of the Sharpening service. Through quality workmanship and customer support it is our aim to build long-term relationships with our customers. Pro Sharp Australia has a dedication to providing clean, quality precision sharpening and wants to be recognised as the leading sharpening service. With a professional approach to marketing and advertising, experienced management and emphasis on a quality service Pro Sharp Australia is positioned to take advantage of the significant market opportunities of the knife and blade sharpening industry. Steady expansion of agencies throughout Australia is Pro Sharp Australia’s goal to become the premiere provider of the sharpening service.
Company Services
Pro Sharp Australia offers a comprehensive range of services utilising the machinery of Sharpenset. Specialized machine attachments provide the solution to sharpen items other than knives including Scissors, Slicer blades, Mincer blades and many other items. The machinery used is Constantly Water Cooled meaning the stone has water constantly running over it. This provides the perfect conditions for blade sharpening and is the real breakthrough for this service; it ensures no blade tempering. Pro Sharp Australia offers a service second to none because we use Sharpenset machinery. Pro Sharp Australia is expected to become one of the largest and most respected operators in the market because of the speed and precision of our machinery.
Company Structure
Pro Sharp Australia is the Company offering agencies each with their own areas of business. It is the Head Company of the operations and has the Australian rights to import the Sharpenset Engineering machines that Pro Sharp Agents use. Pro Sharp Australia is also responsible for the advertising and promotional campaign.
Sharpenset Engineering is the sole manufacturer of the Sharpenset Whetsone Machine and all other machinery and attachments that Pro Sharp Australia uses. They are a UK based company, long established and industry leaders, they are an integral part of the business.
Pro Sharp Australia has the expertise and the resources to continue to supply the highest quality machinery and provide the highest quality service to the market into the 21st century.
The Need for a Service
Most households and commercial and industrial premises have knives, utensils, tools and other items that need quality regular maintenance. An extremely limited service is currently available which uses unskilled personnel coupled with inferior machines that produce a blade that is scored and unhygenic. Research indicates and is highly suggestive of a ‘lack of a professional broad-based quality sharpening service for domestic, commercial and industrial customers’. Research also indicates that Pro Sharp Australia will be the first to provide the domestic market with this service. Further research suggests that the commercial customers in this market are receiving a sub-standard service if any service at all. It has also come to our attention that Pro Sharp Australia will be the first sharpening service to offer a ‘door-to-door’ service to the domestic market. The market is huge!
Advertising Strategy
The size and scope of the potential customers within the market is huge and spread throughout all three markets. Methods of attracting new customers will not be very different for each target market. Telemarketing by area will provide the base of customers for each franchise followed on with brochure deliveries to households and businesses. Pro Sharp Australia will carry out this initial advertising campaign; this will ensure maximum exposure is given to the company name Pro Sharp Australia.
A local radio campaign will be scheduled for daily announcements of the service and all referrals will be directed to the franchisees via a postcode allocation method. This will allow the franchisee to service the customer direct. Company name awareness is the focal point of Pro Sharp Australia.
It is important to note that the true difference between any businesses success lies not just in the product or service, it is in the marketing and advertising of the product or service that counts.
Pro Sharp Australia is committed to ensuring an ongoing advertising campaign is continued throughout the year to maximise exposure, ensuring company name awareness and success.
Your Piece of the Market
Because of the huge potential and market size of this business the owners have decided to establish a number of specially trained franchisee operators to provide the same level of service to operate their own business on behalf of Pro Sharp Australia within their own exclusive selected area. Pro Sharp Australia will provide training, marketing and promotions (including radio advertising), all relevant machinery and equipment, advertising materials including business cards, brochures etc., a CD explaining banking, taxes, etc., and full company support will be given to all franchisees.
What the franchise offers
As a franchisee you will be provided with comprehensive training with regards to machinery and attachments and the safe use of it and the application of your services to the three target markets. All franchisees will be qualified to begin sharpening services upon completion of this training. It should be noted the service is easy to apply using the Sharpenset machinery however the training is vital for knowledge of the basics involved.
An Exclusive Area
Own and manage your own business using unique high quality machinery and providing high quality precision sharpening services to the wider market, there is virtually no competition. Whether mobile, static or through the mail you will have a niche service in high demand.
Benefits of becoming a Pro Sharp Australia Franchisee
• Instant ability to supply a niche service with unique sharpening techniques.
• The market for this service is huge. The customer base and variety provides the opportunity to build a stable business with room for expansion.
• Long term repeat customers, thanks to the nature of the service, being in constant need because of the eventuality that everything goes blunt.
• Have an exclusive area to provide and personally promote your business with company support.
• Full Company advertising and promotions support including a local radio advertising campaign.
• The Sharpenset machinery cannot be purchased on the open market by anyone. The sharpening machinery can only be purchased by franchisees of Pro Sharp Australia.
• Offer a no-product smart service.
• Compact machines make this a ‘go anywhere mobile business’.
• Actual sharpening of items can be done 24 hours a day either on the spot or back at the place of work.
• High profitability with low overheads.
• Professional Training.
• Constant demand for the service.
• Ongoing repeat customers.
By becoming a Pro Sharp Australia Franchisee you will fill the demand of a growing number of customers wanting and needing a professional and precision sharpening service. Become part of Pro Sharp Australia as one of the first franchisees and in a ground floor operation to be involved in your own profitable, enjoyable and professional business.
Guarantee
All franchisees will be protected financially as a Pro Sharp Australia franchisee because of their area allocation and the system of delivery of customer leads area by area via postcode. The quality of our machines and the operational training given at a franchises commencement makes external competition skills and machine quality limited. All franchisees will be under this protection, allowing them to feel safer when running or planning to purchase a Pro Sharp Australia Franchise.
Services to Offer and Target Markets
As a Pro Sharp Australia Franchisee the services you offer will depend on what you want to sharpen and who is your target market and therefore what machines and attachments you will need. There are three markets; Domestic, Commercial and Industrial; each with their own specialised areas of need. You may wish to service only the domestic market, you may wish to service two markets or all three. Whichever the case there is tremendous potential for growth and expansion for all areas being considered.
The Three Markets
Each market has a wide variety of customers and therefore various items in need of sharpening.
The Domestic market represents the majority of our target market being private households and residences including high rises etc.
The Commercial market is next and consists of a diverse range of customers. These include Restaurants, Clubs, Hairdressers, Carverys, Take Aways, Cafes, B&B’s, resorts, etc.
The Industrial market also has many customers. These include Butchers, Tradespeople like carpenters, Large factories, etc.
To put it simply, the whole of your ‘area’ is your market. We leave it to you to visualise the scope that is available to you. As you can see the domestic, commercial and industrial market for this service is immense. This list is by no means exhaustive, however it does indicate the types of natural customer within your potential market ‘area’.
Benefits of a Sharp Knife
Pro Sharp Australia using Sharpenset Engineering machinery provides precision sharpening services. Any item, sharpened by Pro Sharp is guaranteed to be of the highest level of sharpness possible. Benefits of a sharp knife (or any item):
• Safer to use
• More efficient
• Less work
• Faster
• More Hygienic
What can be sharpened?
• Small, Medium and Large knives including:
Bread knives, Steak knives, Fillet knives, Cleavers, Carvers, BBQ utensils etc.
• Garden Tools including:
Pruning Sheers, Axes, Lawnmower Blades, and Machetes etc.
• Trade Tools including:
Chisels, Planer Blades, Drill Bits, Trowels, and Scissors etc.
• Industrial Tools including:
Mincer Blades, Slicer Blades, Bowl Cutter Blades etc.
Depending on what you wish to sharpen, you will need specialised attachments for items such as scissors, drill bits, mincer blades etc. So as you can see, it all depends on what you want to sharpen and who is your target market.
The Machinery You Need - To Sharpen What You Want
For Your Target Market
So we have overviewed the three target markets, the customers within each market, what items can be sharpened and sharpening specialised items like scissors. Pro Sharp will help you personally, one on one make these decisions which will guide you to setup your business and decide what direction and approach you wish to take in the market.
You need to know:
1. What do you want to sharpen?
2. Who is your target market?
3. Do you want to also specialise in items like scissors?
We will tailor a package based on these questions and more to suite your needs
No Bull! You Can Build Your Own Cash Cow!
Call now if you are interested!
Phone 07 55911557 or 0430 240 574
prosharpaustralia@gmail.com
prosharpaustralia@bigpond.com
We are the Australian Agent for Sharpenset
More Information about Pro Sharp Australia
More Information about Pro Sharp
Send E-Mail to: prosharpaustralia@bigpond.com
Copyright © 2007 Jay Lawson. All Rights Reserved