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Network Marketing & Making Money for Entrepreneurs
The People's Franchise
- by John Milton Fogg
It's probably bad form to begin with a quiz - but just
for fun, let's do it anyway. Now, don't worry. This is
really easy - and it's multiple choice, too.
Listen to the following statement, then choose the correct
answer from the list of choices at the end:
"In most Americans' minds it's a 'scam' and a 'scheme' -
questionable or unethical at best, immoral and illegal at worst.
Many own-your-own entrepreneurial hopefuls have been hyped
into turning over their life savings, only to see the company
go out of business, taking their dreams down with them.
Politicians, regulators and the media (especially the media)
cry 'foul' whenever its name comes up.
Newspapers, magazines and television news and talk shows
regularly expose it for the 'flim-flam rip-off it really is.'
Major corporations who get involved go out of their way to
avoid any appearance of doing so. There is even a move in
Congress to outlaw it altogether!"
Now, guess: which one is the right answer?
a) Some TV ministries
b) Off-shore Investment Deals
c) Multi-Level/Network Marketing
d) None of the above
Did you pick a), b) or c)?
Well, there's probably some truth to all those
choices - but none of them is the right answer.
The truth is, it's a trick question. The right answer,
"d) None of the above," WAS correct - nearly 40 years ago!
Back then, that's exactly what people were saying about
a revolutionary new business concept called Franchising.
In the 1960s - before Ray Kroc and McDonalds, before
Seven/Eleven, Subway, Pizza Hut, and all the other
successful franchise companies established franchising
as a legitimate industry - all of those negative things
were being said and done about franchising. Yes there
was even a move in Congress to outlaw franchising.
And today...?
Today, many experts say the franchising industry is
responsible for more 50 percent of all the goods and
services we buy and sell at retail in the United States -
One Trillion Dollars worth!
Not bad for what just a few years ago was labeled "a scam
and a scheme."
Let's take a closer look at franchising.
Franchising truly was a revolutionary business concept -
and it still is. Take a look at your alternative: 80 percent
of all small business fail in their first year. 80 percent
of those that make it don't survive to see year five - and
of those that do, even fewer will last another five.
Think about it: how many companies do you do business with
that have been around 10 years or more?
Not very many.
Franchising is a way for the small business entrepreneur
to boost the odds of success. A franchise takes the guesswork
out of building a business from scratch. The franchise
company creates a "turn-key opportunity" - a ready-made
business, complete with products or services, training,
vendors, policies and procedures. Virtually anyone with
the desire and start-up capital can climb into this vehicle,
turn the key, and drive off down the highway of
entrepreneurial success.
It's truly brilliant.
You don't need to know all there is to know about building
a franchise to own one. The franchise company has done all
that work for you. You simply pay your franchise fee, build
or rent your location and furnish it with the equipment the
company has already designed and successfully tested for
you, hire your people, and then pay the company a percentage
of your sales and profits.
A Question: How well do franchisees do?
According to its critics, the truth is about one third of
all franchises fail. Another third break even, and only
one third make a profit. In fact some franchise veterans
say you can't make money in franchising today unless you
own five individual franchise units or more! Still, that's
a much better average than the 80/20 failure/success rate
of conventional small businesses.
Question: How much does it cost to own a franchise, today?
Ahh, there's the rub. Franchise fees range between
$1,000 and $500,000. The average fee today comes in at
around a cool $100 grand. You can get a Molly Maid or
a Thrifty Car Rental franchise for a fee of $17,500.
Sir Speedy is $25,000. And the big guys, like McDonalds...,
well even if you could find one-
Forget It! It's millions....
The really bad news is that's only the fee. You've still
got to pay for the building, equipment, initial inventory,
etc. - all of which can run into the millions or more. The
average investment is $250,000! Not quite what the average
person can afford. PLUS, most franchise company's take a
percentage of your sales- not just profits, SALES- as their
royalty!
It's tough to start a franchise today. It's not like it
was back when the industry was young and unknown. As in
real estate, the stock market or most other opportunities,
the real money is made by those who get in early. There's
a higher risk, and a higher reward. Once anything is a
sure thing, it seems everybody's doing it.
Today franchises are proven profit centers. That's one
reason why they're so expensive. You pay for having less
risk than a conventional business start-up - and you pay
for being a Johnny-come-lately, as well.
But there is a way to have the low-to-no-risk benefits of
a proven, easily duplicated business system like franchising,
and still enjoy the rich rewards of a ground floor opportunity.
Frankly, most Americans don't have the extra $250,000 or
more that it takes to own their own franchise business.
But almost every one of us can afford to have the next
best thing. And that's exactly what I'm telling you about
here: The NEXT...BEST...THING...and that's Network Marketing.
Network Marketing has taken the concept of franchising -
providing independent entrepreneurs with a ready-made,
low-risk, proven, turn-key small-business opportunity -
and made some remarkable improvements on it.
Low Capital Investment - Little or No Risk
How much money do you need to become an independent Network
Marketer? There is usually no fee required to start your
Networking business. You'll typically commit between a few
hundred dollars to a few thousand dollars for your sales
kit, training and sales materials, and all your initial
product inventory if you even need it.
The Benefits and Tax Advantages of a Home-Based Business
For most participants, Network Marketing is a home-based
business, so you don't have the high overhead of a retail
or office location. The equipment you need to begin your
Networking operation can be as simple as a telephone, desk
and file cabinet. And the potential tax advantages of owning
and operating a home-based business represent one of the
last forms of tax relief available to the average American today.
No Employees - You Are In Control
As a Network Marketer, you are an independent contractor -
the CEO of your own businesses. You have no "employees."
The men and women with whom you'll work are also CEOs,
running their own independent Networking businesses. In
Network Marketing, you don't simply "own your own job" -
you own your own business. (And unlike most entrepreneurs,
your business does not own you!). You are truly in control
of your work - and your life.
More Choices - Part-Time, Full-Time, Travel,
National and Global Businesses
Every Network Marketer is a volunteer: You don't "have to"
do anything. You're free to work the days and hours you
want, where you want, doing what you want - and perhaps
most important of all, you're free to choose the people
with whom you work.
Although the majority of Networkers work their businesses
part-time, more and more men and women are pursuing Network
Marketing as a full-time career. Some work exclusively
from their homes; others enjoy traveling to other cities
and even to other countries, building their business
on a world-wide scale.
Complete Professional Support
In Network Marketing, you're in business for yourself - but
not by yourself. Your Network Marketing corporation's
success depends on your success - they're your business
partner, so they give you all the support possible, every
step of the way.
As a good franchise company would do, a good Network
Marketing company provides you with the product or service
to market, plus an R & D department, new product development,
field training, sales and marketing literature and
promotional materials, a distributor service department,
and more. And today every Network Marketing company is
Internet Friendly. You and your company are truly partners
in a win-win opportunity.
Sound incredible? It is - but there's more. There's another
very special reason Network Marketing is the next step
beyond franchising. Which is why it's sometimes called...
"Franchising-2"
When you buy a franchise, you acquire the right to market
the product or service provided by your company. It's much
the same in Network Marketing, except that you don't have
to pay a franchise fee nor the same huge startup and
overhead costs, have retail location and/or elaborate
equipment, hire and manage employees or have geographic
restrictions on your marketing territory. You also don't
have to pay a percentage of your sales back to the Network
Marketing company, as you do in franchising. What's more,
you are an independent contractor - you work for you - not
for "the company."
And as if all of that were not remarkable enough, a Network
Marketing company does one more truly revolutionary thing
for you. They give you the ability to offer the opportunity
to build a successful business to others, too!
In Network Marketing, you not only get to earn income from
marketing your company's products or services (like a
franchisee), you can also earn income from the sales
generated by people you enroll into your own Network
organization - people who, just like you, own their own
independent Network Marketing business.
That's why we call it Franchising-2.
And that's what creates one of Network Marketing's most
powerful and profitable features: it allows you to
leverage your time, talent and energy to earn commissions
from the sales made by all the other people you bring into
the business.
Andrew Carnegie once said,
"I would rather have one percent of 100 people's
efforts than 100 percent of my own."
And that's just what Network Marketing enables you to do.
This explains why so many "ordinary" people can achieve
extraordinary success in the Network Marketing industry.
Conventional sales and distribution methods depend on a
few, select high-performance sales superstars, who each
do a huge amount of sales volume. Network Marketing is
just the opposite: it's based on a lot of people - doing
a little bit each.
That's why we call this concept "The People's Franchise"
Network Marketing powerfully combines all the income-building
benefits of being both a "franchisee" and a "franchise company"
at the same time - while cutting out the major stumbling blocks
of both.
* There's no fee, because you're an independent Network Marketer
* You don't pay royalties from your sales back to the company.
* There's no hiring, firing or managing employees.
* There are none of the all-consuming demands of a seven-day
work-week and 15-hour-a-day retail operation.
* There's the powerful marketing advantage of offering superior
quality, one-of-a-kind specialty products and unique services
that meet high consumer demand with exceptional value through
Relationship marketing.
* There's the independence of choice: choosing with whom you
work, when, where and how you work.
* There's the freedom of a home-based business - and the
potential tax advantages that come with it.
* There's the flexibility of part-time or full-time involvement,
as your unique situation allows.
* There's the ability to leverage your time and energy to
earn income from the efforts of others.
* There's the limited risk of a start-up that requires only
a few hundred dollars.
* There's the proven potential reward of both earned income
and residual income - which can range from an extra $500
or $1,000 per month up to $10,000, $25,000 and more.
* It's a great business for the Internet, too. When you
combine the High-Touch of Network Marketing with the
High-Tech of e-mail and the world wide web, it just might
be the most perfect business of all....
* And finally, there is still the opportunity for you to
be one of the first to enter an industry - an industry
that has just begun its dramatic growth curve... an
industry that is creating a revolution in the way the
world buys and sells everything!
There has never been a better time than now to take a
serious look at Network Marketing. "The People's Franchise"
is an extraordinary concept whose time has come - today!
Now is the time of best investment for greatest returns
in Network Marketing. It's like having the chance to buy
gold again at $49 an ounce!
Make the time today to check out the benefits of building
your own Network Marketing business. It's a straightforward
and simple, low-risk investment - and it promises to return
the most remarkable rewards you can imagine.
Thanks for your willingness to take a look at Network
Marketing - The People's Franchise.
Courtesy of OnlineBusinessSolutions.biz
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