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How Do You Compete With A New Website?
Along comes a small business owner (let's say you), trying to do business on the web. You can’t afford the outrageous amounts some “authority websites” demand for a link. What do you do?
I was told, by those in the know, to “build content and they will come”. And it's true! A good content provider is recognized in time ... lots and lots of time!
The search engines slowly, but surely, begin to discover my website. They list it “somewhere” in the SERPS. Respectable ranks are achieved (in time) and my “new website” begins to receive traffic. With this comes a modicum of recognition from other webmasters. Mostly though, it receives a lot of attention from travelers, on travel forums, looking for information. I thought that was great and expected the site to soar in the rankings ... but it never really happened because forums are too easy to spam and the search engines know it.
This is just a guess, but links from forums are not deemed terribly important by the search engines. There lies a tragedy! The very people you are targeting are "voting" for your site by linking to it. Yet, the search engines do not give those links any sort of "real" value. Why? Forums are too damned easy to spam. Sigh!
My website has never appeared to measure up to the “big boys on the block”, in ranking. Why? The web has changed. Webmasters expect something, in return for a link. Or, they choose to steal your content. It's a vicious circle!
Now what, do you do if you still can't afford or do not wish to buy links? Build more content of course! And away I go, writing fiendishly, spending months doing research, spending thousands on camera equipment, trying to learn as much as possible about photography, spending more traveling to various places to take photos, hiring planes and helicopters to take aerial photos ... more writing, more research, interviews with people, travellers and other business owners, locals who have lived in the area for 50 years or more ... and so on, adding content, lots of original content.
Surely, now, my website will be recognized as an “authority website”? Well ... maybe not!
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