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Welcome to Michaelson Marketing
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or please write me at:
michaelson@michaelson.com:
or call me at 978 521 1244.
Thank you.
You have a great day!
michaelson
**************
Michaelson Marketing –Business Consulting For Results
Problem: Possibilities you could do - but have not done.
These possibilities (projects, directions, positioning) may include reorganization, relocation, price increase, personnel and/or equipment expansion, use of outside services, research, systems, cost-saving measures, less hours worked, improved communications, etc.
Inaction may be due to lack of time, lack of funding, lack of capabilities, lack of personnel, lack of commitment, etc.
Solution:
Business Consulting For Results.
Through the use of several powerful elegant
Strategic Planning/Factor Analysis procedures, we identify which possibilities are do-able; and make sense to do now.
We then work with you to implement and monitor the achievement of these possibilities.
We work with you and your staff to train you to use our procedures on a continuous basis.
Strategic Planning/Factor Analysis
Your possibilities and strategies for growth and improvement are identified and factor analyzed.
Your key possibilities are then quantified and analyzed in general terms of investment and results and more.
* Minimum investment in money and time
* Greatest chance of success
* Most fun
* Etc.
Prioritize these possibilities through more extensive
Factor Analysis to identify the ones to take action upon.
Take action with use of:
Communications
Systems
Research
Other
Call today to turn your possibilities into realities!
What We Do
Ultimate Marketing Objective: Solve the Customer's Problem.
Most companies are rightfully proud of what they do or make. They want to communicate to the customer these unique features.
The customer is interested in how your product benefits him. He is looking to solve a problem.
Your product may be great, but if it's benefits aren't perceived, you have an undersold great product.
We help position you from the perspective of the customer and what benefits he requires.
We then identify the problem that your product or service solves for him.
We work with you to position your product so that your product solves your customer's problem.
Your product may be basically unchanged - just repositioned or repackaged.
The perceived added value of positioning your product as a problem solver provides more value to your customer and differentiates you from your competition - justifying an increase in your pricing and profit.
More...
Michaelson Marketing
Who are we?
We are a marketing agency that is designed to move you and your business forward in today's ever-changing marketplace.
We are advertising agency people who embraced the Internet back in 1992 and have not looked back since.
We believe in solutions.
We believe most problems are opportunities and at least are resolvable.
We believe that most businesses need to identify what business they are in
We believe that most businesses need to make sure their sales message is geared to their customers and not to themselves.
We are big believers in research, outsourcing, strategic alliances, problem solving and that you should enjoy what you are doing and not do what you aren't enjoying.
Michaelson & Associates is are headed by president, account executive and marketing guru Tom Michaelson.
We utilize the design talents of Howard Green Design,
the creative positioning writing talent
of Stephen Kravette and
are kept up with the cutting edge of technology
by long time geek Frank Sweetser.
What do we do.
This group has been generating and doing advertising and marketing campaigns in all media and now almost exclusively around the web for over 25 years.
We provide solutions.
Why is there a Michaelson Associates?
Because small to medium businesses need an agency or company who is on their side and can provide comprehensive Internet solutions and more at an affordable price.
When?
We are ready to start you on your path to improved profitability and greater satisfaction upon receipt of your email or phone call.
How?
First we get to know your business an then we get to know you.
From this we then work with you to find out what your customers expectations are and then we work with you to satisfy them.
It is simplistic and very effective. The secret is in the execution and the tools we will use
and the attitude we will take.
1. Identification of "What Business you are in?" via existing research program "What business are you in. Research program."
2 Pricing Review. Depending on industry and competition
prices should be raised.
3. Identification of best overall business strategies for you as an indivdual*.
Delegation
Hiring
Outsourcing
Consolidation
Other
4. Identification of best overall strategy for your company*.
Merger
Partnership
Expansion by Purchase
Expansion by Out -Sourcing
Contraction by Out -Sourcing
Sell
Strategic Alliance
Other
5. Assist and guide in implementation of "best strategy".
6. Identification of Bottlenecks and correction/elimination of bottlenecks.
By definition your company currently has one or more likely several bottlenecks..
7. Create and maintain a marketing site on the Internet that does not just present your information but sells your product or service.
A site that has the dual objective of both making you money and saving you money.
8. Create unique highly effective means to generate targeted traffic to your site efficiently and consistently thorough marketing, advertising and site design.
*Utilizes Solomon - our own unique and flexible factor analysis decision expert system. Your Decision Coach.
michaelson
Howie Green
good time stove
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