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meme: (pron. 'meem') A contagious idea that replicates like a virus, passed on from mind to mind. Memes function the same way genes and viruses do, propagating through communication networks and face-to-face contact between people. Root of the word "memetics," a field of study which postulates that the meme is the basic unit of cultural evolution. Examples of memes include melodies, icons, fashion statements and phrases.
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extract:sublmemes It's the kind of topic that, when you hear about it, once you become
comfortable that it's really happening, you just want to put everything
else aside and try to get a clear picture of what's going on. For
instance, I started by discovering the Neuro-Linguistic Programming
(NLP) community and their idea of "embedded commands" (see Chapter 7 of
VIRUS OF THE MIND, "How We Get Programmed"). Then I started to tie in
the idea of subliminal advertising (see book review below).
seduction sublmemely
subliminal ads work!
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virus of the mind: extracts
Chapter 3, I’ll draw parallels between the three different universes
that viruses live in to show what we can expect from mind viruses in the
future.
the long-awaited scientific theory unifying biology, psychology, and
cognitive science is here. An interdisciplinary effort by scientists in
all those fields over the last 20 years or so really back to 1859 and
Charles Darwin, if you like has produced a new science called memetics.
The science of memetics is based on evolution. Darwin’s theory of the
evolution of species by natural selection utterly transformed the field
of biology. Scientists are now applying modern evolutionary theory to
the way the mind works, the way people learn and grow, the way culture
progresses. In so doing, the field of psychology will ultimately be as
transformed by the scientists researching memetics as biology was by
Darwin.
For those of us who yearn to understand ourselves, learning about
memetics gives us a huge amount of satisfaction. I also believe that
people who understand memetics will have an increasing advantage in
life, especially in preventing themselves from being manipulated or
taken advantage of. If you better understand how your mind works, you
can better navigate through a world of increasingly subtle manipulation.
Our minds, it seems, are not well equipped to understand how they
themselves work. You, in fact, may at first be very confused or
distracted, or suddenly get tired as you read this, or even get angry
just from reading these words. Although right now you may think this
statement absurd, those feelings and symptoms are actually the defense
mechanisms of mind viruses. They have evolved to be very protective of
the parts of your mind they have stolen, and any attempts to cleanse
yourself of them can trigger reactions.
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