Instant Publisher CD-ROM Business-In-A-Box


Announcing the Ultimate "Business-In-A-Box" for cashing-in like never before...

"Now You Can Earn Profits
Of Over 12,000%
By Owning The Rights To This One-Of-A-Kind ProductThat Practically Sells Itself"

Dear Friend,

Hi! My name is Michael Kimble. I've been in the Direct Mail business for quite awhile and I'm always on the look-out for the "ultimate" product.


You know, that once in-a-lifetime product . . . The kind of product that sells itself, has tremendous profits, makes customers happy, and can be offered on full auto-pilot roll-out.


While these types of products do exist, they are extremely rare, and most people in this business never get to feel the thrill that comes from the tidal wave of responses this type of product generates.


Subscribers to my marketing newsletter often call me wanting to know what is the quickest and easiest way to get into the direct mail business and earn a lot of money.


Until recently, I had a hard time coming up with an answer except to say, "Have the right product at the right time." And even that answer wasn't really enough.


See, these days, the definition of the right product is a lot different than it was just a few years ago. The market has changed, consumers have changed, and even the methods of advertising
products and taking orders has changed.


And this is good news! . . .


You see, getting into the direct mail business is now easier than ever. With all the exciting new methods of reaching customers (e-mail, fax, the Internet, voicemail, etc.), making real money
with a direct mail project can be accomplished without ever leaving your desk!


Of course, even with all the great new methods of reaching customers, you still need the right product at the right time. And that's the hitch. It's hard to find the right product.


Ask anyone in the business and they will tell you the same thing. (Yes, there are a lot of products out there. But most are, at best, a waste of time.)


Basically, it boils down to this . . .


If you want to make money in direct mail, and you want to make it quickly, you need to find the right product and offer it to the right market at the right time.


And that's what this letter is all about . . . helping you find the right direct mail product (and project) for these times. A project you can roll-out effortlessly and make a lot of money quickly!


But before we go into that, let me share with you what I think are the key characteristics of the "right" direct mail project. See how many on this list you agree with.


Checklist For Finding The "Right" Direct Mail Project . . .


The "Right" Direct Mail Project will have all of the following characteristics:


Potential customers want the product so badly they will respond to any ad that offers it! (This means you don't have to buy expensive ads. Simple, low-cost ads will do!)
The product has such a high perceived value almost any price you charge seems like a bargain! (Customers value the product so highly they are happy and eager to pay your price!)
The product appeals to people who have money, and who want to spend it now! (If you don't think this is important, try selling something to people who don't have money!)
The product costs you only a fraction of the selling price! (You want a large enough profit so it only takes a few sales to make serious money!)
The product is easy to ship, and easy to keep on hand. (You shouldn't have to worry about renting a warehouse to store inventory, or worry about how difficult it is to package and ship the product. You want it to be easy -- a "no brainer".)
The product requires no support, and is self-sufficient. (You sure don't want to spend hours on the phone with customers explaining how to use the product!)
You can handle customer orders using an order taking service. (When hundreds of phone orders start coming in, you don't want to be the one who has to take all the calls!)
Your customers call you back and order more. (When your customers actually get their hands on your product, you want them to be so impressed with what they received that they'll call you back and order more! You can double your profit on each sale by having the next product (the back-end) ready for them when they call!)

So what do you think? A pretty good wish list, right? And wouldn't you love to find a direct mail project with all these characteristics?

Well, if your answer is "Yes", then you're going to love the rest of this letter!


If your answer is "no", then read on anyway. I guarantee you will be entertained and you might be surprised at what you discover. (But how could you not be interested in a product with all these characteristics?) Anyway . . .


The direct mail business is a real adventure.


Much like panning for gold. When it works, when you find gold in your pan, it's a lot of fun! And even when there's no gold in your pan, you're learning. You're learning how to pan, where to pan, and even what size pan to use.


So, I've been doing a lot of panning lately. And I've found a lot of gold. (Coming up with successful projects seems to get easier the more you do!) But more important than finding gold, I've come up with what I think is a better way to find gold in the first place.


And that way is to . . .


Sell Something To The Other Gold Miners!!!


While all the other miners are knee deep in mud panning for gold, I want to be the one standing on dry land selling them the pans (or any other supplies they need).


This is the way fortunes were made in the Old West. (Levi Jeans to name just one.)


And it is the way fortunes are still being made today. By selling the tools miners (or entrepreneurs) need to find their fortune.


And that's what the "ultimate" product is all about. Showing YOU how to be the one who's selling the tools needed to make money!!!


Here's How It Works:


You know all those books, reports, and manuals you see advertised in the back of most magazines? The ones that show you "How To Start Your Own Direct Mail Business", or "How To Start Your Own Newsletter", or "How To Make $40 An Hour With Your Video Camera"? Well…


Those books and reports are the back-bone of the direct mail business. They have been around forever, and continue to be one of the easiest and most profitable ways for people to get into the direct mail business.


It's a fact. Ask almost anyone in the direct mail business today, and they'll tell you they got their start by running small ads for reports like, "How To Get Government Land Free" or "Sure Fire Ways Of Raising Instant Cash".


And they'll also tell you the things they learned, and the money they earned from these ads led to bigger and better projects. But these first ads, they were the starting point.


Anyway, just about everyone has heard success stories about people selling these reports. (Have you heard the one about the housewife who sold 112,000 copies of a guide to grocery store coupons?)


It is these stories, plus the ease of actually doing it, that tempts so many people to start out in this business by placing small ads offering various "how-to" books and reports.


And that's where The Ultimate Direct Mail Project comes in . . .


See, because there are an estimated 30 million people wanting to get into the direct mail business, and most of these people will get their start selling how-to publications, we decided to put together the "ultimate package" that would appeal to them.


We did a lot of research, contacted writers and publishers, and after extensive negotiations (involving transfers of money), we were able to acquire the . . .


Reprint And Duplication Rights To Over 750
How-To Books, Reports And Manuals!!!


That's right, we secured the reprint and duplication rights to over 750 "how-to" books, reports and manuals, the kind you see advertised in the backs of all the magazines!


The subjects of these publications range from "Money Making" and "How To Get Into Business", to "How To Lose Weight" and "How To Have Better Health".


Like I said, these are the kind of books and reports you see advertised just about everywhere. Many were written by well known authors, many by unknowns.


But all have one thing in common . . .


For Every One Of These Reports,
There's Someone, Somewhere Willing To Pay For Them!


Just to give you an idea of the wide appeal of these reports, here are just some of the titles:
(These publications range from single page reports, to 40 page manuals, to 200 plus page books!)



The Mail Order Beginner's Opportunity Guide How To Buy Surplus Property From The Military
The Easiest, Most Profitable Mail Order Business How To Make Money Buying & Selling Used Cars
How To Get Big Dollars In Your Mail Box... Everyday How To Get A VISA/MasterCard With No Credit
Profitable Techniques For Selling Books By Mail How To Buy A New Car For $50 Over Dealer's Cost
How To Start An Import/Export Business At Home How To Start Your Own Resume Writing Service
Making Money With Home-Made Booklets How To Avoid Common Advertising Mistakes
How To Write Profitable Classified Ads How To Write A Press Release
Where To Place Classified Ads That Pull Like Crazy How To Earn $100,000 Reading Newspapers
How To Write A Money Making Newsletter Inside Secrets Of Free Publicity
The Selling Secrets Of Million Dollar Sales Letters Directory Of Computer-Related Business Opportunities
How To Start A Profitable Home-Based Business The Small Business Handbook
How To Get Free Radio Advertising 66 Ways To Save Money
Secrets Of The Richest People Directory of Free Business Resources
Avoiding Common Mail Order Mistakes How To Command, Influence, And Control People
Make Big Money With A Newspaper Clipping Service How To Be Audit Proof
How To Make Huge Profits With Garage Sales Conquering The Smoking Habit
How To Develop A Winning Catalog All About Hay Fever, Allergies And Asthma
How To Get All The Grocery Coupons You Need How To Sell Information By Mail
The Consumer Guide To Air Travel Sources of Free Mailing Lists
How To Use The Internet Directory of Mail Order Publishers
Make Big Dollars With Bumper Stickers The Secret Exercise That Melts Body Fat
How To Make $1,000 Per Week With Your Camera How To Get A Good Night's Sleep
Sure-Fire Methods Of Raising Instant Cash How To Live A Longer And Healthier Life
How To Master The Art Of Super-Salesmanship Legalities And Tax Advantages In A Home Business
How To Copyright Any Publication Without Cost Mail Order Supply Directory
How To Get Hundreds Of New Books For Free How To Operate A Successful Typing Service
How To Make Fast Cash With Your Car Or Pickup How And Where To Get Free Advertising
How To Self-Publish Your Own Books, & Reports How To Get Free Subscriptions To Over 60 Magazines
How To Make Money With Post Cards How To Tell Good Mailing Lists From Bad Ones

As you can see, there are some pretty interesting (and marketable) titles on this list. Probably titles you've seen for sale and maybe even a few you've bought yourself!


Anyway, I've obtained the rights to all of these publications, and I decided to make them (along with hundreds more!) available to entrepreneurs who wanted to try their hand at selling them.


But, this is NOT the ultimate product! This is just a small part of it. The real product turns out to be much bigger!


It starts with a CD-ROM we created called the . . .


"Instant Publisher CD-ROM:
750 How-To Books, Reports, And Manuals
You Can Reprint & Sell"


With the "Instant Publisher CD", you can quickly review, edit, or print any of the 750 books, reports, and manuals. Once printed, these publications can be sold, given away, or distributed in any way, without any royalty payments due ever!


This means anyone anywhere in the world, armed with this CD-ROM, a computer and printer can instantly be in the business of selling books and reports!


And while this is a pretty appealing product in itself, the price makes it even more appealing.


You see, the price for this magic CD-ROM containing "750 How-To Books, Reports, And Manuals You Can Reprint & Sell", is just . . . $149!


But, this is not for you!


See, while this is a great product anyone in any way connected with the information business absolutely must have, it is not for you! (But just imagine owning 750 publications you can reprint and sell any way you want!!! You could use these as stand-alone products, premiums to help sell other products, lead generators, or any other way you wanted . . . the choice is yours!)


But the truth is, you don't want to buy this CD-ROM. Not if you want to make real money.


If you want to make real money, and make it for a long time, you want to be selling this CD-ROM to others!!! (Remember, you want to be the one selling the tools to the miners!)


You want to be the one getting $149 from the legions of customers who will want to buy this kind of high-value product. You want to be the one who's running ads that say . . .


750 How-To Books, Reports, And Manuals You Can Reprint & Sell. Complete text with ready to use ads. Get all 750 on CD. Call 1-(512) 328-4442 for a FREE info pack.

Imagine what would happen if you had this ad running in almost any magazine, newspaper, or newsletter. Or on the Internet, or on CompuServe (or just about anywhere else!).
The results could be overwhelming! And also quite profitable!

Here's how easy it is . . . (This is just one of several ways you can sell the CD!)


Prospects will read your ads and call your answering machine or voice mailbox requesting the FREE info pack. (You can get a voice mailbox for about $10 per month. And, we'll even recommend a voice mailbox service that will transcribe all the names and addresses of your prospects and fax them to you on a daily basis!)


Once you start getting a response from your ads, you'll immediately want to send your prospects one of the direct mail sales letters we supply to you.


Assuming you had an ad like the one on page 5 running in a few magazines, you would want a way to take and process the orders. The easiest way, the way that guarantees the most orders with the least work, is to use an order taking service.


The one we recommend you use, will provide you an 800 number, answer calls, and take orders 24 hours a day. And, at your request, they will even . . .


Accept And Process Credit Card Orders For You!!!


That's right! The order taking service we recommend can do it all!


With this service, you do not need to have a credit card merchant account! Because, they'll accept and process all credit card payments on their merchant account for you!


All you need is a fax machine so they can fax you


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