Sample Follow-up Letters
PROSPECT FOLLOW-UP LETTER
A PROSPECT is defined as anyone who has registered for the SFI Affiliate Program but who has NOT yet confirmed that registration ("double opted-in"). A "New Prospect Notification" (containing contact information) will be emailed to you each time your marketing generates a new prospect. You can also track your Prospects via the PROSPECTS REPORT located in the Admin area.
Here are our suggested guidelines:
1. Keep it simple! Provide concise instructions. A confused mind will not act.
2. Always identify yourself as an SFI Marketing Group affiliate so they make the connection as to why you're contacting them. If you're their Referrer, Powerline Team Leader, Group Leader, or Executive Group Leader, let them know that, too.
3. Make it short, friendly, and personalize it. Use their name in your salutation if you can,.
4. Offer to answer questions they might have about SFI. You may also wish to include a short testimonial of how the system is working for you (if you've got a good, strong testimonial to offer that is). Offer friendly guidance and support!
5. Do NOT make aggressive statements like, "If you want to make money with this you need to verify your registration and get multi-income qualified immediately." This will only cause backlash and cause people to reject you and SFI. Our system clearly works, and one big reason is because we bring people through in steps, without undue pressure. We show them the BENEFITS of participating in SFI and let them decide. There's no need to twist anyone's arm.
6. Do NOT get into long, drawn-out explanations of the compensation plan, SFI products, etc. You may, however, wish to let them know that detailed information on these topics and others will be available to them immediately upon confirming their registration. Indeed, the Affiliate Welcome Letter that will be emailed to them instantly upon their confirmation of their registration contains links to all the key SFI Websites.
7. Remind that there's no obligation or cost to "test drive" SFI for as long as they want and learn about all the benefits of SFI but they've got to take the next step (confirm their registration).
8. Do NOT confuse them with references to other products, services, or business opportunities.
Dear (Prospect's FirstName),
I just received a notification that you have registered to become an SFI Affiliate. As you may know, the SFI Marketing Group is one of the Internet's biggest success stories, now with over 7 million affiliates in over 200 countries worldwide!
E-commerce is the wave of the future and you've made a great choice in deciding to join our record-setting organization. However, to finalize your affiliate status with SFI, you must confirm your registration. SFI has sent you a special email containing your confirmation link. If you haven't already done so, please check your inbox and submit your confirmation as soon as possible.
It only takes a second to submit the confirmation and then all of the exciting benefits of the SFI program will be made available to you immediately. And, of course, there's no cost or obligation.
In closing, as your (pick one: personal referrer, Team Leader, Group Leader, or Executive Group Leader), I'd like you to know that I am here to answer any questions you might have and support you in any way I can. I am successful ONLY if the affiliates on my sales team are successful so please don't hesitate to contact me if I can be of any assistance.
I look forward to working with you!
(Your Phone Number)
P.S. If you have misplaced, deleted, or never received your confirmation email from SFI, just let me know and I will send you what you need.
Following up on AFFILIATES
1. Always identify yourself as an SFI Marketing Group affiliate so they make the connection as to why you're contacting them. If you're their Referrer, Powerline Team Leader, Group Leader, or Executive Group Leader, let them know that, too.
2. Make it short, friendly, and personalize it. Use their name in your salutation if you can.
3. Offer to answer questions they might have. Offer to assist them in getting their new business up and running. Offer ways you can work together to build your businesses (remember, TEAMWORKING is the key to building huge incomes with our Powerlines system!!). You may also wish to include a short testimonial of how the system is working for you (if you've got a good, strong testimonial to offer that is). Offer your friendship. Above all else, help us get our new affiliate off to a good start!
4. Do NOT make aggressive statements like, "If you want to make money with this you need to become multi-income qualified now." This will only cause backlash and cause people to opt out of SFI. Our system clearly works, and one big reason is because we bring people through in steps, without undue pressure. We show them the BENEFITS of participating in SFI and let them decide. There's no need to twist anyone's arm.
5. Do NOT get into long, drawn-out explanations of the compensation plan, SFI products, etc. Just point people to SFI Websites like the OVERVIEW site (www.sfimg.com/overview), SMART START (www.sfimg.com/smartstart), BuySFI.com (www.buysfi.com), and/or the Multi-Income Qualification Webite (www.sfimg.com/MIQ). The power is our SYSTEM. Stay focused on that!
6. Do NOT confuse them with references to other products, services, or business opportunities. (In fact, this is considered "cross-solicitation," a serious violation of SFI policy that is grounds for termination.)
Special Note: You can use the Contact Manager (located in the ADMIN area) to automatically send personalized welcome letters incorporating all of the above guidelines
Hello (FIRST NAME),
Welcome to the Six Figure Income Marketing Group. Let
me say kudos for taking the first step to your
My name is (YOUR NAME). I'm your SFI Referrer and
will be your contact person should you have any questions
concerning our Affiliate Program.
Over the next several weeks, I will remain in contact
with you to help ensure that you're getting off to a
great start and getting all of your questions
(NAME), my initial suggestion to you for getting
started, if you haven't already, would be for you to
read SMART START, which is the online training program
for our company. I have enclosed the link below for
your convenience. This program is excellent and
provides a detailed synopsis of the SFI Affiliate
program. If you have started, you've probably found
the 16 different ways we can get paid on this program!
It is of the utmost importance that you complete
“Smart Start”, when you can (or as soon as possible)
and start your own business growth.
I am not going to promise you instant wealth. I am not
going to tell you that you can make a lot of money
without doing anything. I would be lying.
But, I am going to tell you that if you really want
more out of life and are willing to work for it, you
can retire in a couple of short years with a residual
income of over 6 figures. This business is the vehicle
to do it.
I will support you and help you every step of the way.
If you have a desire for something more in life and
want a retirement residual income to fall back on.
If you would like the convenience of working from your
home on your own hours, then please explore what this
program can do for you. Read all you can about this
wonderful home business, you can upgrade to MIQ
(Multi Income Qualified) and start a serious
advertising effort to get started. You will learn all
about this when you explore the pages being provided
So now is the time to take hold of your future. Do it
for you, do it for your family...just do it!
SMART START Link:
When you log in at the ADMIN Area, you will find YOUR
FREE INTERNET COURSE. It's part of our program. Wait
until you see your 21 gateways (free websites)and
there'll be more. You can activate these when you log
in to our ADMIN section.http://www.sfimg.com/admin/
and you will see what else this program can offer you.
Glad to have you on board, (NAME)!
With My Warmest Regards,
(YOUR SFI REFERRER: YOUR POWERLINE#/YOUR SFI ID#)
You can also see the new and updated testimonials from
real people who had truly been blessed by our
If you haven't received your Account info.,here’s the link
to instantly retrieve your SFI ID, password, assigned
Gateway Website, Team Leader contact info, status, and
or to confirm your registration,etc.:
Are you interested on seeing your fellow affiliates
brainstorm and exchange ideas at our exclusive SFI
Note: If you feel you have been added to our Affiliate
Program in error, please advise via return email and I
will gladly send you the link to be removed. SFI does
not tolerate Spam in any form.
SMART START COMPLETION LETTER
It's important that your referred affiliate feels your presence and support. If he completed SFI's Training Program, Smart Start, it says that he's an "action-taker". He took the time to get acquainted with SFI. You have to pursue this by directing him to the right path step-by-step. Congratulate him. Direct him. Motivate him more.
Dear (FIRST NAME):
Congratulations on completing the "Smart Start"
Training Program. You're now on your way to building a
successful home-based business. Just a few more steps
In that regard, I would now like to introduce you to
our Members Only Discussion Board. It's one of the
most useful tools that had helped me get started and
had answered most questions that I had encountered as
I build my home-based business. Please take a few
minutes to register. It's completely confidential. I
have enclosed the link for your convenience. SFI
At the very bottom of the Discussion Board page, you
will find the "DBoard Training Center" and "DBoard
Resource Center". Take your time going through these
pages. You will be amazed how much support you get
with our Program to help you move on.
Secondly, you read a great deal about "Multi-Income
Qualification" in the training materials. You should
now be starting to understand just how important these
As your Referrer, it is my recommendation that you become Multi-Income Qualified as soon as possible. Don't wait. It's the next important step toward financial independence. If you're wondering if I took this important step myself, Yes, I certainly did.
If you plan to atleast lock in your Status and become
MIE, you can do so by making a sale or personal
purchase in any amount. Believe me, it's all worth the effort.
Just ask away and I will assist you.
Let me please introduce you Javi from
Spain, who joined with SFI at...19 years of age. Now
he is 21, earning a great income and is a moderator on
our unequalled Discussion Board!!!
Click on the blue line and watch Javi "live":
JAVI LIVE AT THE FORUM BOARD
And here's CEO, from India, many more thousands of
miles away, rejoicing at his success:
CEO FROM INDIA LIVE AT THE FORUM BOARD
I can tell you're dedicated. You've proven that by
completing the Smart Start Training Program. Now, it's
time to take the next step and become Multi-Income
Qualified. Multi-Income Qualification Website:
Important Note: Don't forget, all home-based business
expenses are 100% tax deductible.
Have you visited your assigned gateways, yet? You can
by logging in at
and go to View/Edit Gateways.
Make a note of your SFI ID#. It's very important that
you know because you will use this to identify with
your gateways when you start promoting them.
If you have any further questions, please feel free to
contact me. Until our next correspondence, as always,
Very truly yours,
(EMAIL ADDRESS AND/OR CONTACT INFO.)
I would like to invite you to visit our TEAM'S TRAINING SITE:
Go For Success Training Site
Following are the dates listed as your deadlines to take advantage of your FAST TRACK BONUSES and BENEFITS:
Platinum Deadline: (10th day from sign-up DATE)
Gold Deadline: (30th day from sign-up DATE)
Silver Deadline: (60th day from sign-up DATE)
NEED POSTCARDS OR PERSONAL NOTE CARDS TO SEND TO YOUR DOWNLINE AFFILIATES, PROSPECTS OR LEADS?
CONTENTS OF GO FOR SUCCESS TRAINING SITE:
:> INTRODUCTION TO SFI - Q and A To Present SFI's Opportunity
: TIPS AND PLACES FOR MARKETING
: EFFECTIVE AD TITLES, HEADLINES AND TEXTS
: FOLLOW UP LETTERS
: MORE FOLLOW UP LETTERS
: MOTIVATIONAL ARTICLES AND FACTS
: SPECIAL ANNOUNCEMENTS PAGE IS NOW ONLINE!
: GET TO KNOW YOUR EXCELLENT & EXCITING SFI PRODUCTS