Beverley Rose Lynn Thomson~Web Designer~Marketing!


Re: Resume

Please accept this letter and attached resume as application for a career as an online marketing coordinator or web designer. I believe that my volunteer work, employment experience, education and being an enthusiastic achiever make me an excellent candidate. Presently, I am attending the Toronto School of Business and taking a course in E-Commerce Web Design and will be looking for a full time job in August 2002. Please keep me in mind!

I have received skilled training and knowledge in the areas of E-Commerce, coordinating marketing events targeted promotions through working with the American Marketing Association (volunteer) and in the Marketing Department at ClickEffect (last job) and Fortune Financial (co-op). I also have first hand diverse experience from designing creative online weekly newsletters to creating online contests in HTML. I believe my valuable knowledge would aid any executive director of the IT industry. I bring to you a creative and outgoing personality that enjoys working with clients and gets excited about the Internet.

As a team member, I have proven myself to be dedicated and conscientious. I am capable of independent work, can be relied on to be a positive team player and I take direction well. I also love to travel and enjoy attending trade shows. I have my own transportation and a clean driver’s abstract with firsthand knowledge of how to get around Toronto and surrounding areas. I am anxious to encounter new and diverse people and opportunities while expanding on my capabilities, problem solving and computer skills. Please feel free to contact me to set up a meeting. Thank you for taking the time to review my resume below. I look forward to the opportunity of working with you.

Sincerely yours,
Beverley Rose Lynn Thomson
BComm, Ryerson (Can.)
Enclosures (2) BT




















Career Objective
To create and execute my direct online marketing skills while building strategic relationships that will facilitate new customer driven applications in the IT industry.

Education
Toronto School of Business, August 2002
E-Commerce WebDesign Diploma


Ryerson Polytechnic University, May 1999
Bachelor of Business Management Degree
Major in Marketing and minor in Law

George Brown College, May 1996
Three year Marketing Diploma
Graduated marketing program with Honors while participating in clubs
Recipient of the following Individual Awards: The Marketing Faculty Award, Presidents Choice Award, Executive of the Year, Recognition Award, Certificate of Excellence, Certificate of Appreciation, Marketing Club. Recipient of the following Team Awards: Best Programming Award from New Orleans World Marketing Conference, Best overall exhibit & fundraising Awards, Chapter Performance Award, Club Performance Award

Toronto New Business Development Centre, May 1993
Self-Employment Certificate
Knowledge on now to run a business

George Brown College, May 1992
Power Based Teaching-Instructional Techniques Certificate
Taught skills on teaching presentations

Employment History
ClickEffect Inc., Toronto
Product Champion & Contest Strategist January 2000-August 2001
Developed and created an online character (BingoBunny) that became well known in a short time in cyberspace
Built an online community of InstantBingo players through development and implementation of creative contests and a weekly online newsletter
Developed and implemented sponsorship programs using aggressive initiatives and the right approach
Increased online traffic from by 800% through building word of mouth relationships with players and competitive research

Fortune Financial, Scarborough
Marketing Co-coordinator August 1995-August 1996
Strategic planning, promoting and advertising on a targeted level for Financial Advisors
Assisted in coordinating and implementing the “Strategies for Success” conference
Organized and incorporated specific strategies for annual sales incentive conferences
Developed and showed results from surveys and research to better aid the internal workings

Bentley & Associates, Inc., Toronto
Marketing Consultant-Direct Marketing October 1996-October1998
Designed copy for brochures, designed business cards, and test campaigns to sample audience
Created a database and implemented direct mail pieces


George Brown College Alumni Association
Vice President-Alumni Board of Directors October 1996-October 1998
Certificate of Appreciation for two year term
Established the development and work activities for Strategic Planning committee, coordinating activities and events while reporting back to board of directors
Spokesperson for Alumni to the community at large. Attended social events: PR during graduations, set-up and participate in Island Fest to promote George Brown College while increasing overall awareness through social interactions with students

Student Association, Toronto
Student Leader-Student Services September 1994-September 1996
Met and exceeded 1996 student leader objectives
Negotiated and established a strategic partnership between student leaders and students to build internal networks and workshops within the College
Positioned the SA as a leader in providing superior services to students and enhanced the College profile within Metro Toronto. (Disabled Buddy Program, Contra Deals with Pizza Ville)
Planned and executed student focused information services such as: student awareness, TTC and barbecue surveys

American Marketing Association, Canadian College Chapter, Toronto
Vice President of Public Relations-Network Maintenance September 1993-September 1996
Hosted and organized lectures on Marketing Strategies in the Workplace at GBC, while increasing student attendance by over 100% from last year
Recruited senior executives of large advertising firms to lecture fellow students. (Guess speakers included: Ken Roger, Senior VP, Leo Burnett Co., Dave Minnett, VP Marketing, Molson Breweries, and Ross Holloran, Senior VP, Market Source Corporation)
Developed creative promotional pieces to entice the target audience. (Example: Marketing and computer skills to generate higher interest, using PowerPoint, Poster Maker, and other Software applications)

Video Edit, Toronto
Entrepreneur-Point Of Sale (POS) Video’s September 1992-September 1994
Took direction from mentor: Bruce Beach on how to prepare and generate educational video’s on exotic fruit and vegetables for the grocery store by creating POS video’s that generated higher awareness
Mr. Grocers store on lakeshore: test marketed a new way of marketing produce and prepared a proposal that was reviewed and accepted in part by William Binder, Head of Vegetable Buyers at Loblaws
Created and developed end aisle displays that attracted new customers to Produce Department in grocery store
Market researched and developed recipes that were implemented by Top Toronto chefs for POS video’s and promotional aids

Customer Related Marketing Skills
Highly self-motivated, dedicated and dependable with effective presentation and writing skills, (writing abilities – newsletters (online/off-line), advertisements, proposals, reports, memo’s) and influential skills sufficient to accomplish convincing others of the value of preferred options or alternatives in situations where distinct differences of opinion or approaches exist
Excellent interpersonal, communication and networking skills, able to work independently and as a co-operative, energetic team member
Possess computer knowledge, able to learn new software easily which include: HTML, HomeSuite, SQL Database, Administrative Programs, Online Research, Windows 2000 Applications, DOS, PMB Database
Valuable organizational skills: Knowledge in several areas of industry sufficient to interpret, analyzed and apply relevant issues and developments with result oriented, assertive initiatives, analytic/systematic thinker able to prioritize the company’s needs
Creative skills that resolve problems or identify innovative alternatives for example: building online relationships with a large volume of traffic through chat and email through promotional and word-of-mouth marketing tactics




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