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Cutting Edge, Ebay Tactics, That Will Explode Your Sales
Author: wholesale911
- Shop the competition
When you have items to sell, start by searching eBay for similar items, noting the categories other sellers list their items under, how much they are asking for them, what descriptions they use, and the photos they provide. Take note of what you like and dislike about the product descriptions, and if the photos make the item seem more appealing.
- Do your research before listing.
Knowledgeable bidders love it when sellers are too lazy to research their items before putting them up for sale on eBay. Those sellers consistently offer them bargain after bargain, which can be sold again on eBay with a better title and description for lots more money. Use your books on antiques and collectibles, Web sites like this one and conversations with other sellers to learn about what you're selling on eBay long before you attempt to auction it off.
- Choose a Category.
Choosing where to list your item is a critical part of the auction process. If users can't find your items, they can't bid. More market research can help you here. Look at other auctions for similar products to find logical locations for your items.
If still you are unsure about which category to use for your listing, eBay can suggest categories during the listing process. You will be prompted to further narrow down the category through subcategories and add optional additional categories for more exposure.
- Identify your market.
Take a while to sit and watch for what sells and what doesn't out of the items you're interested in. Any market research data you can collect will be very useful to you later on. You'll probably see the 'sweet spots' quite quickly - those one or two items that always seem to sell for a good price.
- Write a compelling description.
While choosing a category is relatively easy, writing good product descriptions is not as simple as it seems. Your title needs to catch a potential buyer's attention, get them to click on your item, and bid on it. EBay's search engine uses the auction title to index items for sale, so don't waste precious title real estate with words like "wow" or "L@@K!" Searchers aren't looking for these terms, so you are much better off using every character of your title to describe the item. Think of every related term someone might look for when looking for an item like yours, and include as much information as you can.
For an additional fee, you can increase the visibility of your listings by adding bold text, highlighting, gallery status, and other techniques. EBay is constantly looking for ways to help you make your listings more prominent - and charge you for the privilege. Depending on the items you sell and the categories you list in, you may want to consider these option.
- Focus on getting positive feedback.
Feedback really matters when you're selling on eBay. If you have a consistent record of positive feedback, prospective buyers will both bid more often and be willing to pay higher prices. So you may want to hold back on placing higher priced products until you have a successful track record as an eBay seller established.
- Watch your competition
Before you invest any money, see what the other sellers in your category are up to, Take a look at similar items to what you would like to sell and price your goods competitively. Look out for people bidding on the same item as you are selling and email those bidders to let them know you are selling the same item also. Figure out what are the strategies of your competitors, Pay special attention to any flaws their auctions might have, because this is where you can move in and beat them at their own game.
- Find a product
Get hold of a supplier for whatever it is you want to sell, and see what the best rates you can get are - don't be afraid to ring round quite a few to get the best deal. If the eBay prices you've seen are higher than the supplier's, then you're set.
- Start small
Don't throw thousands at your idea straight away - get started slowly, see what works and what doesn't, and learn as you go. Remember that it's very cheap to try out even the craziest ideas on eBay, and who knows, they might just work! Any business takes 12-18 months to become established, somehow you still hope that you can get there in 2! But, one mistake entrepreneurs consistently make is to throw their life's savings into buying case loads of stock - before they even know how eBay works. It's easy to be lulled into a false sense of security on eBay after buying just one or two items. For buyers, eBay is meant to be user friendly. For sellers, things are a little more complicated. All powersellers agree that there are new things to be learned all the time and you'll be surprised at how much more you know after several months selling small, inexpensive items. Be prepared to spend the first couple of months buying and selling a variety of inexpensive items you can purchase with your loose change. Keep track of what sells best and work on narrowing down the possibilities to a few strong products. By this stage you will also have experienced the best and worst situations eBay has to offer, so you will be much better prepared to crank things up a notch.
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